The AI discovery layer for premium wineries
WineGPT helps wineries become discoverable, recommendable, and purchasable through AI assistants, conversational platforms, and the next generation of commerce.
Trusted by premium estates
The Discovery Gap
The world’s best wines are invisible to AI
67%
of consumers now use AI assistants to research purchases
3×
more likely to purchase when recommended by a trusted AI
<1%
of premium wineries have any AI discoverability strategy
AI assistants are the new search engine
When a customer asks ChatGPT, Perplexity, or Gemini to recommend a wine, the response draws from a curated index — not a Google search. If your winery isn't in that index, you simply don't exist.
Conversational commerce is reshaping discovery
Billions of buying decisions are migrating from keyword search to conversation. The wine aisle is no exception — affluent buyers are asking AI for guidance, and most wineries have no presence in those conversations.
Direct-to-consumer channels are under pressure
Distributor margins are rising. Social platforms suppress organic reach. Email open rates decline. The next DTC channel is AI-native commerce — and most wineries aren't ready.
The Platform
Infrastructure for the age of intelligent discovery
WineGPT is not a chatbot. It's the underlying infrastructure that makes your winery legible to AI — structured, optimised, and commerce-ready.
AI Sommelier Experiences
Embed a conversational wine advisor directly into your DTC store. Customers get personalized guidance; you capture intent data.
Structured Wine Metadata
Transform your catalogue into structured, AI-readable data. Tasting notes, food pairings, vintage context — machine-optimised.
Recommendation Intelligence
Proprietary recommendation models trained on fine wine preference patterns. Not generic retail AI.
Conversational Discovery
When someone asks ChatGPT for a Shiraz recommendation, WineGPT ensures your wines surface in the answer.
Agent-Ready Commerce Feeds
Publish your inventory in formats that AI agents, search engines, and conversational platforms can natively consume.
AI Discoverability Optimisation
Audit and optimise how your winery appears across AI discovery surfaces — from ChatGPT to Perplexity to voice.
See It In Action
Ask anything. Get the perfect recommendation.
A preview of the WineGPT sommelier experience — conversational, intelligent, and deeply personal.
WineGPT Sommelier
Good evening. I’m here to help you discover exceptional wines. What are you in the mood for — or tell me about an occasion, a dish, or a style you love.
Try asking
Ask for a recommendation…
Interactive preview — full AI functionality available to winery partners.
Why WineGPT
Built for wineries that want to own the future
The DTC window is narrowing for wineries without digital infrastructure. WineGPT is the intelligence layer that ensures your estate is visible, discoverable, and purchasable wherever your customers are looking next.
Direct-to-Consumer Growth
Reduce dependence on distributors. AI-powered discovery drives qualified buyers directly to your cellar door and online store.
Premium Discovery
Position your wines in the conversations that matter. When affluent buyers ask AI for recommendations, be the answer.
Deep Personalisation
Every customer interaction becomes an opportunity to understand preferences and build a richer, more loyal relationship.
Wine Club Expansion
Convert first-time buyers into club members through intelligent follow-up, personalised allocations, and curated experiences.
Own Your Relationships
First-party customer data, not platform-mediated. Build direct relationships that survive algorithm changes.
AI Commerce Readiness
Future-proof your business. Commerce is moving to conversational. WineGPT ensures you're ready before your competitors.
Integrations
Built for modern winery commerce
WineGPT connects natively with the platforms your winery already uses — no rip-and-replace required.
Shopify
Native storefront and checkout integration
Commerce7
Wine club and DTC platform sync
WooCommerce
Coming soon
Vinoship
Coming soon
More platforms in development — reach out to discuss your stack.
The Roadmap
This is just the beginning
WineGPT is building the intelligence layer for fine wine. The marketing platform you see today is the foundation for something much larger.
Get Started
Ready to become AI-discoverable?
Join the pioneering wineries building for the next decade of discovery. We work with a curated group of estates — apply for a demo to see if WineGPT is right for you.